Hotel Internet Marketing with Proven Return on Investment (ROI)          

HeBS is a full-service hotel internet marketing strategic services and award-winning website design firm. We help hoteliers take full advantage of the direct online channel and turn their websites into the hotel’s main and most-effective distribution channel. We provide hoteliers and travel executives with expert advice, concrete recommendations, and sensible solutions to critical Internet-related issues that are crucial for the very existence of your hotel or travel company.  We recommend you to read the Case Studies below.

Recognized Hotel Internet Marketing Experts

Providing hotel internet marketing services and strategic advice since 1995, our experienced hospitality Internet marketing experts and consultants have the expertise, unique methodology, and the creative tools needed to help your hotel company boost its Internet presence and online business while capturing new lucrative online markets.

This is distinctively achieved by utilizing next-generation Internet-based business models and technologies. Our principals and marketers are recognized "thought leaders" who publish extensively and are frequent guest speakers and presenters at hospitality industry and association events, Internet marketing conferences, government and state-sponsored tourism events. Since 2001 HeBS Chief eBusiness Strategist has been teaching, as an adjunct professor, graduate courses on eCRM and Internet Marketing and Distribution at New York University's prestigious Tisch Center for Hospitality and Tourism Management.

HeBS has pioneered many of the "best practices" in hotel Internet marketing and direct online channel distribution. Our hotel Internet marketing services are delivered in a highly interactive and competitive format using state-of-the-art techniques and proven approaches based on our own unique methodology.

Dynamic Internet Marketing

Improve internet Marketing and an Optimization Strategy for your Hotel/s & your Hotel’s Website is strongly suggested creating an action plan to implement these strategies include the following:

• Conceptualize an online strategy to build brand equity
• Develop a robust Website Design + Optimization Strategy for the website
• Identify and utilize best practices in hospitality as they refer to your Hotel
• Develop the Internet Marketing and Distribution strategy
• Propose 2009 Internet Budget Proposal
• Launch a robust Search Engine Marketing strategy
• Launch a consistent Email Marketing and Email Sponsorship strategy
• Develop an eCRM program and develop a blueprint for the eCRM initiatives
• Conceptualize Direct vs. Indirect Online Distribution Strategy
• Develop a strategy to generate above industry average online revenues and bookings
• Achieve projected ROIs

An effective marketing strategy utilizes all the resources and channels available on the Internet. This includes implementing a robust marketing strategy on the search engines, including a Pay Per Click marketing campaign, mobile search, e-mail marketing, strategic linking, Internet advertising, online sponsorship and GDS advertising.

In most cases, our CDMS includes all of the e-Commerce consulting and design costs creating an Internet Marketing Strategy specifically for your property/s. HeBS has worked with a diverse portfolio of over 500 clients, including luxury boutique Hotels and luxury Resort properties.

Impressive Client Portfolio

HeBS has successfully developed Internet distribution and eMarketing strategies for over 500 hospitality and travel companies, including:

Major Hotel Brands:

• AmericInn International
• Ascott International, Singapore
• Carlson Hospitality
• Choice Hotels
• Country Inns & Suites
• Crowne Plaza Hotels
• Fairmont Hotels & Resorts
• InterContinental Hotels Group
• Jurys Doyle Hotels
• Luxe Worldwide Hotels
• Mandarin Oriental Hotel Group
• Millennium & Copthorne International Hotels
• Omni Hotels
• Raffles International
• Radisson Hotels
• Radisson Edwardian Hotels
• Starwood Hotels & Resorts
• Sheraton Hotels
• Suburban Hotels
• Swissotel Hotels & Resorts

Hotel Brands & Hotel Management Companies:

• 360 Hotels
• Affinia Hotels
• Archon Hospitality
• Boutique Hotels
• City of Indian Wells
• Discover Charleston WV
• Discover Midwest Hotels
• Discover Okoboji
• Driftwood Hospitality
• East West Resorts
• Gaylord Hotels
• Greystone Hotels
• Heritage Hotels & Resorts
• Hersha Hospitality Management
• Hoteles Mision
• Hospitality Management Company
• INNVest Lodging Services
• JDV Hospitality
• Kor Hotel Group
• Larkspur Hospitality
• Magnuson Hotels
• Main Gate Management
• MMI Hotel Group
• MicroHospitality Management
• Morgan Hotel Group
• Mountain Park Lodges
• New York Inns Hospitality Group
• 360 Hotel Group
• Ocean Waters (Daytona Hotels)
• Outrigger Hotels & Resorts
• Pacific West Hotels & Resorts
• Pacifica Hotel Company

• Palacio Hospitality
• Passport Hotels
• Phoenix Inn Suites
• Riu Hotels
• Sage Hospitality
• Shell Hospitality
• Singh Resorts
• Smith Management
• Sonoma Spa Resorts
• Stamford Hotels
• Tarsadia Hotels
• Three Rivers Hospitality
• TBC Hotels
• Valencia Group
• Wisco Hotel Group
• Woodfin Hotels

Branded and Franchised Hotels: (multiple properties from each brand nationwide)

Our Internet Distribution and eMarketing Services are specially designed to meet the needs and requirements of any lodging company:

• Best Western Hotels
• Clarion Hotels
• Comfort Inns
• Comfort Inns & Suites
• Comfort Suites
• Country Inns & Suites
• Courtyard by Marriott
• Crowne Plaza Hotels
• Days Inns
• Doral Hotels
• Doubletree Club Hotels
• Four Points by Sheraton
• Hampton Inns
• Hilton
• Holiday Inns
• Holiday Inn & Suites
• Holiday Inn SunSpree Resorts
• Hyatt Regency
• Inter-Continental Hotels
• Jurys Doyle Hotels
• Marriott
• MainStay Suites
• Millennium Hotels
• Radisson Hotels
• Radisson Edwardian Hotels
• Regent Hotels
• Renaissance Hotels
• Residence Inns
• Ritz Carlton Hotels
• Sheraton Hotels
• Warwick Hotels
• Wyndham Hotels

Resorts:

• 9 Beaches, Bermuda
• Banyan Harbor Resort, HI
• Brasstown Valley Golf Resort, Georgia
• Casa Del Mar, Mexico
• Coral Lagoon Resort, Florida Keys
• Deerhurst Resort, Canada
• Diamond Hawaii Resort, HI
• Discover Loreto Bay, Mexico
• Emory Conference Center Hotel, Atlanta
• Flamingo Beach Resort, Costa Rica
• Gaylord Texan Resort, TX
• Givenchy Resort & Spa, Palm Springs
• Hawks Cay Resort, FL
• Homestead Resort, IL
• Indigo Reef Resort, Florida Keys
• Kauai Beach Hotels and Resort
• KeysCaribbean, Florida Keys
• King and Prince Resort
• Kiawah Island Resort
• Las Alcobas, Mexico
• L'Auberge de Sedona, AZ
• Lake Lanier Islands Resort, GA
• Mountain Park Lodges
• Nassau Palm Resort, Bahamas
• Nisbet Plantation, Nevis
• Paradise Island Harbour Resort
• Parrot Key Resort, Florida Keys
• Red Mountain Spa, UT
• River Terrace Inn, Napa Valley
• Radisson Knotts Berry Farm
• Laguna Brisas Spa Hotel, CA
• Ocean Five Hotel, South Beach
• Orchards Inn
• Pheasant Run Resort, IL
• Riu Ocho Rios
• Riu Paradise Island
• Riu Cabo San Lucas
• Riu Riviera Maya
• Riu Palace las Americas, Cancun
• Royal Plaza Hotel, FL
• Saddlebrook Resort, FL
• Sheraton Rio Hotel & Towers
• Silverado Resort, CO
• Sonoma Mission Inn, Sonoma
• The Sanctuary, Kiawah Island
• Tides Inn, Chesapeake Bay VA
• Tides Playa del Carmen
• Tranquility Bay, Florida Keys
• Ventana Inn & Spa, CA
• Viceroy Hotel, Santa Monica
• Viceroy Spa Resort, Palm Springs
• Viceroy Anguilla
• Viceroy Riviera Maya

Casinos:

• Crowne Plaza Golf Resort & Casino
• Crowne Plaza Las Vegas
• Eldorado Reno Resort & Casino
• Mohegan Sun
• St. Tropez Las Vegas

Independent Hotels:

• Ace Hotel, CA
• Algonquin Hotel-NYC
• Alden Hotels, TX
• AmericInn Hailey, ID
• AmericInn Mankato, MN
• AmericInn Sarasota, FL
• Avalon Hotel, Beverly Hills CA
• Beechwood Hotel, MA
• Best Western Navigator, WA
• Best Western Plantation Hale, HI
• Biltmore Hotel, FL
• Black Point Inn, ME
• Carolina Inn, NC
• Carriage House, Las Vegas
• Cavallo Point, CA
• Curtis Hotel, Denver, CO
• Comfort Suites DFW, TX
• Comfort Suites Syracuse, NY
• Churchill Residence Suites, NY
• Deer Path Inn, Lake Forest, IL
• Doral Park Avenue Hotel, NYC
• Dorset Hotel, South Beach
• Fredericksburg Inn, TX
• Grafton on Sunset, CA
• Green Oaks Hotel, TX
• Hampton Inn Paso Robles, CA
• Hampton Seattle, WA
• Harborfront Inn, NY
• Hawthorne Hotel, MA
• Hilton Garden Inn Denver International Airport, CO
• Hotel Allison, CA
• Hotel Amarano, Burbank, CA
• Hotel Baronette, MI
• Hotel Bethlehem, PA
• Hotel Nexus Seattle, WA
• Hotel Pennsylvania, NYC
• Hotel St. Francis, San Francisco
• Hotel Sorella, TX
• Hotel Valencia Riverwalk, TX
• Hotel Valencia Santana Row, CA
• Kitano Hotel, NYC
• Kimberley Hotel, Hong Kong
• Inn at the Market, Seattle
• Jolly Roger Inn, CA
• La Bellasera Hotel
• Le Montrose Suite Hotel, CA
• Le Parc Suite Hotel, CA
• Lighthouse Inn, TX
• Lumiere Telluride, CO
• Luxe Hotel La Jolla, CA
• Luxe Palms Place, Las Vegas
• Luxe Sunset Boulevard Hotel
• Luxe Rodeo Drive Hotel
• Maison 140, Beverly Hills, CA
• Marin Suites Hotel, CA
• Murray Hill Inn, NYC
• Mansion on Madison Ave, NYC
• Maple Tree Inn, CA
• MiCasa Hotels International, Malaysia
• Mountain View Inn, PA
• Napa River Inn, CA
• The Nines, OR
• Ogden Marriott, UT
• Oxford Hotel, Denver, CO
• Pan American Hotel, NYC
• Parkway Plaza Hotel & Convention Center, WY
• Portofino Inn & Suites, CA
• Post Ranch Inn, CA
• River Place Hotel, OR
• Rodeway Inn Ontario, CA
• Royal Plaza on Scots, Singapore
• St. Paul Hotel, MN
• Sainte Claire Hotel, CA
• Seralago Hotel & Suites
• Sunset Inn, Vancouver
• The Tides Hotel, South Beach, FL
• Timber Cove Inn, CA
• Toll House Hotel, CA
• Thirty Thirty Hotel, NYC

Other Travel and Hospitality Clients:

• Airlines
• Hotel Representation Companies
• Hotel Marketing Companies
• Convention and Visitors Bureaus (CVBs)
• Hotel Associations
• Hotel Executive
• Hospitality Publications
• KWE Group
• Midwest Management
• National Tourism Organizations (NTOs)
• Pacific Life Open
• Reefs Club

Clients by Country of Origin:

• USA
• United Kingdom
• Argentina
• Australia
• Brazil
• Canada
• China
• Colombia
• Costa Rica
• France
• Germany
• Hong Kong
• Italy
• Ireland
• Japan
• Malaysia
• Mexico
• Romania
• Singapore
• Trinidad & Tobago
  

Case Studies

1.) Shell Vacations Hospitality (www.ShellHospitality.com):

 

Shell Vacations Hospitality (SVH) offers a collection of resorts, hotels and lodges in world class destinations in the US and Canada such as San Francisco, Napa Valley, Kauai, Whistler and more.

 

The old SVH website was neither user-friendly, search engine friendly, booker-friendly or customer-interactive friendly. It did not have a modern look and feel, there was no rich imagery, it was not optimized for the search engines, it was difficult to navigate, it did not present SVH accurately as a resort company, and it was not generating significant revenues. Also, many resorts had their own website, with a similar look that was drawn from a corporate template with duplicate copy from the corporate site. Lastly, there was no destination content.

 

The new website was built to solve all these issues and to make the website Shell Vacation Hospitality’s most cost-effective revenue generating tool. Once the new website was up, Shell began with a robust internet marketing strategy.

 

Hospitality eBusiness Strategies of NYC worked with Shell Vacations Hospitality to help conceptualize and optimize the new website. The site was built from a website optimization blueprint which contained a multi-tiered navigational structure, keyword rich copy, and full optimization; the design included a highly attractive resort look and feel complete with impressive elements of Flash and rich photos. The artistry of the site and involved talented web designers who studied the hotel strategy and strived for a look and feel that would complement the brand.

There was also a careful study of Shell Vacation Hospitality’s customer segments to make sure the website addressed all these target markets. After this research it was decided that the website needed to include sections on family travel, groups and events, and leisure travel. Resorts were separated into groups by interest – including golf, cultural pursuits, beach and watersports, family friendly resorts and ski resorts.

A major goal of the new website and Internet marketing campaigns was to double the online revenues the year before launch, which was accomplished two months after the new website launched. Traffic to the website continues to increase exponentially. From a conversion tracking standpoint, the resort recorded an impressive 14,350 room nights sold for the first eight months of 2007 compared to a paltry 4,512 for the entire 2006 year. Online revenues doubled in the first month of launch.

2.) LeMontrose (www.LeMontrose.com): 

Le Montrose Suite Hotel is a stylish, urban boutique hotel in West Hollywood, California. The property is part of Outrigger Lodging Management Company, which manages 11 properties throughout the US. The old Le Montrose website did not match the look and feel that their high-profile clientele are accustomed to, or the vibe of the newly renovated trendy hotel. The website was dull and featured no rich imagery, did not follow a user-friendly navigation, did not reach different customer segments, and was not optimized for the booking engines.

Further, there was not adequate information describing the destination of West Hollywood, the in-house restaurant, nor the hotel features such as the rooftop pool and tennis courts. Hospitality eBusiness Strategies worked with Le Montrose to help conceptualize, design and optimize the new hotel property website. The site was built utilizing all of the industry’s best practices and extensive proprietary research and analysis. It was built from the ground up utilizing a website optimization blueprint which contained a multi-tiered navigational structure, keyword rich copy, and full optimization; the design included a highly attractive look and feel complete with impressive elements of Flash and rich photos. The artistry of the site involved talented web designers who studied the hotel strategy and strived for a look and feel that would complement the brand. There was also a careful study of target market segments to make sure the website addressed all these markets. After this research it was decided that the website needed to include sections on business travel, leisure & activities, and dining. 

Our marketing goal was to create a user-friendly website that reflects the best practices and the look and feel of a 2008 website. After launch, our goal was to establish a comprehensive online marketing strategy and presence on the web, to drive visitors to the new site and ultimately to drive online revenues. This included PPC marketing, strategic linking, email capture and eNewsletter marketing. In doing so, the goal was to grow online revenues to double that of the previous year. This was accomplished in the first month, and continued in subsequent months throughout the year. The new website cost $12,495 for design and production. The total search marketing (PPC) cost for campaigns over the 6 month period from Feb-July 2008 was $12,141. ROI generated from these campaigns during the same time period was 1882%. The website achieved all of the original goals. The new website is user-friendly, reflects best practices, and offers a look and feel for the trendy West Hollywood traveler.

 3.) AmericInn (www.AmericInn.com): 

AmericInn® International is one of the country's fastest growing limited service lodging chains. There are over 210 locations nationwide in 21 states. AmericInn competes across the mid-scale (without food + beverage segment), and its properties are ideal for family vacations, business travelers, meetings and groups, and romantic travel. The previous AmericInn website was outdated, was difficult to navigate, offered no rich media, did not speak to AmericInn’s customer segments, and did not generate any significant online revenues for AmericInn. The new website was officially launched ion 1/01/08 and was built following 2008’s best practices in hospitality with the goal of becoming AmericInn’s most cost-effective revenue generating tool. The objective of the redesign was to launch a website with a 2008 look and feel and is easy to navigate, search engine optimized, customer-interactive friendly and travel-booker friendly. The target audience for the website is travelers – both leisure and business - looking for a midscale hotel. The drive-in market especially is a key segment for AmericInn, as many of its locations are along major highways. It was also key that the website provided people with all the information needed to plan their travel in an easy to navigate format.

The website navigation makes it easy to find a hotel that fits specific needs, with a “Map Your Trip’ functionality that shows all AmericInn’s located off major highways. Also, the website offers different sections that speak to each of AmericInn’s different customer segments (e.g. business travel, leisure travel, group travel, meetings, etc.) Hospitality eBusiness Strategies worked with AmericInn to conceptualize, design and optimize the new website. The site was built utilizing industry best practices, using a website optimization blueprint which contained a multi-tiered navigational structure, keyword rich copy, and full optimization; the design included a look and feel that complements the brand, complete with elements of Flash and rich photos. All content on the site (including content for each of the 210 properties) was implemented using a content management system designed specifically for the AmericInn marketing team, who are now able to log in and make changes to the copy and photos themselves 24 hours a day. The content management system made the development of the site more manageable and efficient, and currently provides AmericInn a way to keep the site timely. 

The AmericInn website, included the proprietary CMS custom built for AmericInn, cost less than $100,000. The results since launch of the website are: online revenue showed in average a 78%increase with the same marketing spend as before launch, and Room Nights showed a 75% increase (pulled from AmericInn’s reservation system, based on total dollar revenue of all activity during those months including bookings, modifications and cancellations). Since its January 2008 launch, just in the January-July 2008 time period the website has generated an ROI of over 99 times!

Wall Street Consultations

An impressive client portfolio of top-tier financial and investment services companies from Wall Street and nationwide has consulted with HeBS on various strategic aspects of the online travel marketplace. Here is a sample of our impressive client portfolio:

• Alson Capital Partners
• Bain & Company
• Battery Ventures
• Blue Ridge Capital
• Booz Allen Hamilton
• Booz & Company
• Chilton Investment Company
• Davidson Kempner Partners
• Diamondback Capital
• Friess Associates
• Galleon Management, L.P.
• Gandhara Advisors Asia Limited
• Glenview Capital Management
• Goldman Sachs Asset Management
• Goldman Sachs Distressed Proprietary Investing
• Goldman Sachs Investment Partners
• Goldman Sachs Principal Strategies Americas
• Goldman Sachs Proprietary Investing
• Gotham Capital, L.P.
• HBK Investments
• Highbridge Capital Management
• HHR Asset Management LLC
• Ivory Capital
• JL Advisors
• JMI Equity Fund
• JP Morgan Proprietary Trading
• King Street Capital Management, L.L.C.
• McKinsey & Company, Inc.
• MFS Investment Management
• Morgan Stanley Investment Management
• Neuberger Berman
• North Sound Capital
• Northstar
• Oaktree Capital Management, LLC
• P.A.W. Partners
• Perry Capital, LLC
• Principled Capital Management, LLC
• Polygon Investments
• Post Advisory
• Sandell Asset Management
• Standard Pacific Capital
• Tracer Capital Management
• Viking Global Investors LP
• Wellington Management
• Ziff Brothers Investments

 

The above information should serve to help guide your decision process to incorporate our consulting services into your Chain.  Depending on the size of your Chain, in most cases our consulting service fees are included in Univisit's CDMS making this combination of essential support, unique to the Industry.

Everyday that your Chain puts off incorporating our combined services, we can assure you that there is a great deal of revenues being left behind.  Please call or email us, we will show you a better 2009.

 

 

 

 

 

 

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